Understanding Media Assignment

Film

The structure and size of film 

The film industry is one of the biggest industry's and most profitable sectors in the creative media industry. The film industry in the UK it employs 27,800 people and 62% are employed in exhibition , 34% in production and the last 4% are in distribution .  In the film industry there is six different specific components which are production, export, distribution, development, exhibition and facilities. The film industry is dominated by major companies such as Paramount, Universal, Fox, Disney and many more.  These companies are multimillion pound companies and they tend to produce blockbuster films, as they have big budgets to produce and market their films. As well as the major companies there is also small companies such as Pinewood Studios and others. The films that are produced by the small companies tend to be small, cult-films. However, the films made by the small companies can be very successful and popular films.  

TV

The structure and size of TV

The TV industry is also another one of the biggest sectors within the media industry that has employed over 50,000 British people. TV broadcasts a lot of different types of  programmes and films. In the UK, TV is dominated by a lot of main broadcasters but there is a few smaller broadcasters as well. Some of the main broadcasters are the BBC, SKY, ITV, Channel 4 and some others. 

Radio

The structure and size of radio

Radio is one of the oldest forms as mass media but it is also a very popular form as mass media. Radio transmits sound-based media which is without images to the likes of cars, TV and phones. People mostly listen to radio's when they are in cars. There is three sections of radio and they are publicly funded radio, commercial radio and  community voluntary radio. The main companies that own radio station are BBC, Capital and Heart.

Publishing

The structure and size of publishing

The publishing sector focuses on producing and distribution, usually is text based media. This can include media such as press, online journals, books, photo's, mailing lists, poster and many more. Some British publishing companies include Co and Bear Productions, Hesperus House and Plexus productions. 

Advertising and Marketing

The structure and size of advertising and marketing

Advertising is what gets people informed about things in media such as films and TV shows. Advertising is intended to persuade and advise people to get or watch media things such as TV shows and films. Sometimes adverts are used to do a public service adverts such as telling us useful information about health and other useful information. Advertising comes in different forms such as newspapers, magazines, online advertising, TV commercials and outdoor advertisement. . There are five different advertising departments which account services, creative, production, media and other services. 

The marketing sector of media includes communicating the value of a product or service to customers. This is done through extensive marketing campaigns that tie in closely with the advertising sector. The four P's of marketing is product, promotion, price and place. 

Animation

The structure and size of animation

The animation sector is vital to some of the media sectors such as TV, films, video games and others which rely on animation. TV, adverts and films use animation as a technique for producing shows, adverts and films. They also use animation for special effects in films, TV shows and many others. The main animation  companies are Dreamworks  which is owned by Paramount and Pixar which is owned by Disney. There is also smaller animation companies such as Aardman animations of the UK which is very successful.

Interactive Media

The structure and size of interactive media

The interactive media sector is where people have created interactive websites the users can create the content of what ever they what with reason. The examples of this is You Tube, Facebook, Twitter, Google and many more. The interactive media sector is worth over several billion pounds and employs over 34,000 people. Interactive media is increasingly coming part of our everyday life which means that it is one of the most used sectors in media. People are using Facebook and Twitter more and more to communicate with each other and interactive media is very popular on Smart Phones as well.

Games

The structure and size of games

The games sector in media forms a major part of the global media industry. Video games are quickly gaining an importance and prominence. About 20 years ago gaming was only seen as a small activity that only a small proportion took part in. But now gaming has become very popular and now the sector is more profitable then the DVD industry. The top five biggest video game companies are Sony, Activision, Nintendo, Electronic arts and Capcom.

Photo Imaging

The structure and size of photo imaging

The photo imaging sector is a commercial fine art surrounding the manipulation and editing images. This sector employs over 43,100 people in the UK. Adobe systems is the biggest company in the sector and owns many photo imaging products such as Photoshop. Further categories within this sector are image producers, photo retail, picture libraries, manufacturers and  support services.